Outer Sunset and Hook Fish Co.
What started as a well-received pop-up and catering service is now the new Hook Fish Co. seafood market and restaurant in the Outer Sunset.
All photos below by Leslie Santarina.
Co-owners Beau Caillouette and Christian Morabito, childhood friends from Newport Beach and SF locals, dreamed up the idea while on a surfing and fishing vacation in Baja.
Recalling the market and restaurant establishments back home in Southern California and their experience doing parties for friends and neighbors, they wanted a casual space with a laid-back vibe that they could connect with the community.
The Outer Sunset vibe is also apparent in the wood paneling, seating and lighting—all crafted by their good friend and local craftsman extraordinaire, Jay Nelson.
There are built-in benches for hanging out front (perfect if you’ve got a dog or stroller), soon to be accompanied by a raised sidewalk deck.
Hook Fish Co.
4542 Irving St.
SF, CA 94122