Ritual Roasters

Last Updated October 31, 2014
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Why We Love It: Ritual Roasters arrived on the San Francisco coffee scene in 2005, a relatively early player in the third wave coffee movement. From the beginning, the focus was on single-finca beans, meaning beans sourced from a single farmer who worked a single plot of land. Once back in California, the beans don’t lose their individuality at any stage of the process: They are roasted with loving care—and scientific tools—constantly monitored for factors such as humidity, moisture loss and roast color. The baristas might as well wear lab coats too, as they meticulously weigh the water and beans for each cup of espresso they brew (using a professional Japanese V60Brewer Cone Drip set-up, no less). Nearly 20 years later, Ritual’s attention to detail is still what sets it apart from the myriad coffee vendors that have sprung up around the city, and this is the place that cleared a path for other, similarly independent farm-to-cup local roasters.


History: Ritual Roasters was launched in 2005 as a small, local enterprise devoted to bringing coffee drinkers closer to the coffee itself. Founder Eileen Hassi Rinaldi made it part of the company’s standard operating procedure to visit each farm every season (as Ritual says on its website “we sleep on the farm, we breathe the farm”), and to communicate with the public about where and how their products were grown. Today, the Ritual website showcases those individual farmers, so that beanophiles can learn about the farms, the families, their processing methods and even the times of their harvests.


Favorites: Order a pristine shot of espresso to get the most out of Ritual’s single-farm focus. You’ll never tire of it either: Thanks to Ritual’s attention to seasonality, there’s a new espresso blend every few months, as well as a new single-origin shot.


Not Just the Joe: We’re just as addicted to Ritual’s Instagram feed as we are to its coffee. Not only do the baristas post photos of urgently important coffee bar news (renovations at the Valencia shop! New T-shirts for sale! Cupping tonight!), but they also feature behind-the-scenes images of every step of the process, from the picking of coffee “cherries” at the farm to the beans’ time in the roaster. 

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1026 Valencia Street
San Francisco, CA 94110
(415) 641-1011

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1634 Jerrold Avenue
San Francisco, CA 94124
(415) 694-6448

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432b Octavia Street
San Francisco, CA 94102
(415) 865-0989
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