History: Ritual Roasters was launched in 2005 as a small, local enterprise devoted to bringing coffee drinkers closer to the coffee itself. Founder Eileen Hassi Rinaldi made it part of the company’s standard operating procedure to visit each farm every season (as Ritual says on its website “we sleep on the farm, we breathe the farm”), and to communicate with the public about where and how their products were grown. Today, the Ritual website showcases those individual farmers, so that beanophiles can learn about the farms, the families, their processing methods and even the times of their harvests.
Favorites: Order a pristine shot of espresso to get the most out of Ritual’s single-farm focus. You’ll never tire of it either: Thanks to Ritual’s attention to seasonality, there’s a new espresso blend every few months, as well as a new single-origin shot.
Not Just the Joe: We’re just as addicted to Ritual’s Instagram feed as we are to its coffee. Not only do the baristas post photos of urgently important coffee bar news (renovations at the Valencia shop! New T-shirts for sale! Cupping tonight!), but they also feature behind-the-scenes images of every step of the process, from the picking of coffee “cherries” at the farm to the beans’ time in the roaster.