Owner: Jake Godby, the brain behind Humphry Slocombe’s ribald tweets and eye-popping flavor board, served as pastry chef at Thomas Keller’s Coi, among other fine restaurants, before creating the ice cream juggernaut with his business partner, Sean Vahey.
History: Humphry Slocombe was an immediate hit when it opened in 2006, catching buzz from bloggers and established food critics alike. At Coi, Godby’s creations often perplexed diners—many of his wacky ice cream flavors have done the same, but other than the occasional disappointed kid (who might not end up enjoying a prosciutto-flavored scoop), no one in San Francisco seems to mind. They line up just the same.
Favorites: Secret Breakfast is one of the shop’s most famous flavors, and one of very few that appear on the menu daily. Yelpers also rave about Black Sesame, Jesus Juice, Blue Bottle Vietnamese Coffee, and Pride favorite Harvey Milk & Honey Graham.
Fun Fact: The shop’s name is a reference to two characters on the old British sitcom Are You Being Served?